Research On Cultural Variety Show "National Treasure"

Since reform and opening up,in the western ideology gradually permeate,driven by the powerful economic interests in the prevalence of consumerism,the social environment,of the entertainment TV culture as an important media spreading scientific and cultural knowledge,learning through the carrier,the resistance of entertainment culture meaning structure,carry forward the excellent traditional Chinese culture,national collective consciousness and cultural confidence play an important role in such aspects.All kinds of intangible cultural heritage is not only the cultural symbols inherited from generation to generation,but also the creative inspiration and source of all kinds of TV programs.In order to inherit traditional Chinese culture and inspire people's cultural confidence and national pride,CCTV spent two years to create a large-scale cultural variety show--National Treasure.The innovative "record + variety show" mode became popular once it was broadcast,and the market gap was filled by local originality.Programs compete in traditional culture and modern culture and find a balance in the crumbling,combining national cultural symbol and TV transmission symbol,make both to national culture under the environment of the entertainment,market retain its profundity,and combined with the feature of popular culture consumption in active at the same time,entertaining,culture and education,construct the Chinese characteristic extremely the TV program.The author takes the theories related to communication as the theoretical tool to study National Treasure,and takes text analysis as the main research method and theoretical analysis as the supplementary research method.Appears in the symbol of "national treasure" as the breakthrough point,combining marketing present situation and the communication effect,in its program for system carding and analysis,summarize the culture variety shows the significance and value pursuit,explores cultural melting media age class variety show mode of production,communication,marketing and value guidance.In this way,Chinese cultural variety shows can not only be entertaining and cultural,but also carry forward Chinese traditional culture,cultivate national confidence and display Chinese cultural labels.