Research On Innovation Strategy Of TV Variety Show Based On Internet Thinking

With the rapid development of Internet and mobile communication technology,the network has become the core part of this era,the development of each area all cannot do without the Internet,grasp the use of the Internet thinking,to achieve the transformation and upgrading of traditional industries,develop new space and market in recent years has been repeatedly mentioned topics.With the rapid development of the Internet,as one of the three mainstream media television media is getting worse,TV variety shows as the main program in the form of television media,audience diversion,program type homogenization problems obviously,thinking of using the Internet to break the deadlock,realize the transition is imperative.This paper first introduces the Internet thinking,analyzes the dilemma of China's TV media under the background of the Internet age,and points out that in the current TV market environment,we must use Internet thinking to get rid of the plight of Chinese variety shows.Then concretely introduces the definition and types of China's TV variety show,the development history of China's TV variety were introduced,and then discuss the existing problems of the variety show,through analyzing the present situation of China's variety show arrangement,that mainly in the following questions:show high input production,the lack of original programs,excessive dependence the introduction of the overseas programs,the same type of program spread over entertainment programs.In view of the existing problems,this paper also put forward the thinking of using the Internet TV variety innovation and development strategy:looking for segments,to create high-quality products;to the audience as the center to explore user needs;fusion development platform;reference for the needs of cross-border thinking;target audience;pay attention to scene construction and use UGC mode.At last,think about the development direction of TV variety in the future.