Narrative Study Of National Treasure Of Cultural TV Variety Show

In recent years,cultural TV variety shows have flourished,and the Reader,Chinese Poetry Conference,Classic Spread and so on have received good response.Compared with entertainment variety,to inherit and carry forward the excellent traditional Chinese culture as the main purpose,cultural TV variety show assumes the historical mission of awakening cultural consciousness,enhance cultural self-confidence,strengthen cultural identity under the new era.National Treasure broadcast in December 2018 has achieved remarkable success,and the network video platform broadcast more than 1.5 billion.Douban grades it to 9.4 points.The program jointly recommended by the People's Daily and other media.The program changes the narrative strategy of traditional variety.Based on ensuring true and authority of the content,it adopts the expression of the young state,expounds the historical story and characters behind the cultural relics.Through the performance of the star guest,the "life story" narrator's live statement,the professional interpretation of the director of the nine major museums and other narrative main lines,this program presents the cultural connotation behind the cultural relics.This paper takes the second season of National Treasure as the research object,and analyzes the narrative elements,narrative value and characteristics,narrative strategy,narrative reflection etc.,aim at exploring the experience and enlightenment of cultural TV variety shows in the narrative process,and providing a new look to promote cultural communication.The paper is the analysis of the narrative elements of National Treasure,including the narrator,narrative perspective,narrative time,narrative space,etc.,using a variety of presentation methods to build up the overall structure of cultural TV variety shows.And the analysis of the narrative value and narrative characteristics of the program,for creating the expression of cultural relics,constructing the connection of cultural relics and modern life,transmitting cultural relics historical and cultural value,and enhancing cultural self-confidence.The third chapter focuses on the National Treasure achieves its dissemination effectiveness and social influence,and forms of a new meaning of narrative through diversifiedcommunication channels,cross-media narrative and other strategies.The article analyzes the narrative innovation and advantages of National Treasure,summarizes the program's narrative characteristics,besides discusses how the program can use narrative strategy to complete the program narrative.