Innovative Research On TV Variety Shows

For a long period,in the production of Chinese TV variety shows,there exists the phenomenon of "follow the trend" and "homogenization",presenting the problem of "pan-entertainment" in the content of the program.Since 2013,the State Administration of Press,Publication,Radio,Film and Television and all levels of broadcasters represented by CCTV began to explore the innovative ways of TV cultural variety shows.The Chinese character dictation conference has successfully opened the market of TV cultural variety shows.The broadcast of "The Chinese idiom conference" and “The Chinese poetry conference” brought the audience's attention to culture to a climax.Especially “The reader” breaks the deadlock of entertainment programs lacking cultural connotation and bring hope to change cultural aphasia.Excellent cultural programs such as “The reader” rooting in indigenous culture and innovations generate enthusiasm and counterattack entertainment programs which base on introducing overseas copyright and advocating entertainment first.While rejoicing in the beginning victory of the reform of TV variety shows,it is particularly necessary to analyze its innovation and find some references.This paper aims to analyze the structure,content and communication strategy of “The reader” to explore its success of high-quality and epidemic and provide reference for the present,guidance for the future.In terms of content,through all aspects of analysis,clarify how the show is ensuring that programs under the premise of cultural connotation,and balance good television variety show culture grade of the relationship between the cultural appreciations levels,to explore its reason.From the spread of the point of view,focusing on the program's communication strategy,it is how to break the limitations of television,in a short period of time quickly become "phenomenal" program,to think about TV culture variety show in the way of innovation.