Research On The Media Convergence Of County District Level

The construction of county-level financial media is the focus of the media workers at present.The county-level financial media center has the political and public service attributes,it will become an important means of governance and an important position for the dissemination of mainstream public opinion.This paper analyzes the environment of China's financial media,summarizes the development of China's financial media,and analyzes the demonstration cases and phased results of China's media integration.The construction of county-level financial media center is the key step for the in-depth development of China's media integration.By analyzing the necessity and importance of county-level financial media development,as well as the overall construction of the national county-level financial media center and four regional representative financial media centers: Zhejiang Changxing media group,Yumen financial media center,Henan Xiangcheng financial media center Jilin Nongan county financial media center,we can get the general characteristics and differences of county construction in China.In the overall environment of media integration in China,the development of financial media in Northeast China is relatively slow compared with other regions.Dalian,as a sub provincial city with the highest GDP in Northeast China,has a relatively prosperous development.Its county-level financial media-financial media center of Jinpu New District of Dalian city is of representative significance in the development of media integration in Northeast China.Based on the background of China's media integration environment,combined with the comparative analysis of the development of four representative county-level financial media centers in China,and the case analysis of Dalian county-level financial media center,this paper combs its development background,development concept,platform construction,operation and management,as well as the local communication effect.Through practical research,case analysis,content analysis and other research methods,summed up the development process of county-level financial media path,characteristics,difficulties and feasibility suggestions.