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Research On The The Current Situation,Problems And Countermeasures Of Talent Construction Of County-level Convergence Media Center In Chongqing

Posted on:2022-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:L J ZhaoFull Text:PDF
GTID:2518306530961739Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
At present,the construction of the county-level integrated media center has become an important strategy for national development.People are the first element of economic and social development and the first resource for career development.The importance of talents in promoting the integrated development of county-level media It must be more prominent.However,due to the obvious gap between the economic development level of the county and the provincial and municipal levels,and the constraints of institutional mechanisms and management methods,the management of the talent team of the county-level financial media center lags behind and cannot meet the development of the center.,Restricting the process of integration and development.In this context,this article takes the status of talent development in the county-level convergence media center in Chongqing as the research object,and mainly adopts the questionnaire survey method,the interview method and the field survey and other research methods to recover the information about the county-level financial media center.The questionnaire of the practitioners is based on the data,combined with the indepth interviews with the relevant personnel of the financial media center in each county,combing and summarizing the current status of the talent construction of the countylevel convergence media center in Chongqing.In terms of the current status of the district and county convergence media center construction Mainly manifested in the high degree of recognition of the integrated platforms and content of each center,but the profit model is not good,and the functions are not perfect;at the same time,each center also has problems such as the aging of personnel to varying degrees,the complex identity attributes of the center personnel,and the difficulty of management.In the process of talent construction,there are problems such as deformed talent structure,slow talent integration,serious brain drain,and limited talent development.The reasons are mainly external factors and systems in four aspects: politics,economy,culture,and industry.Solidification,blocked promotion channels;unsmooth training mechanism;unsound assessment and incentive mechanisms,and backward central leadership concepts and other internal reasons.During the investigation process,the author and the research team also found many typical samples that did well.In the article,the author mainly listed Qijiang,Beibei,and Xiushan districts and counties,which showed their own characteristics in mechanism reform and talent construction.The core of media superiority is talent superiority.The research of this article starts from the talent construction of Chongqing's County-level Convergence media,discusses its existing problems,and proposes targeted countermeasures according to the two major directions of external environment and internal environment.It is expected to provide a reference for the construction of the talent team of the county-level convergence media center under construction and development.
Keywords/Search Tags:County-level Convergence media, media integration, talent construction
PDF Full Text Request
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