Participation Of County-level Media Centers In Grassroots Social Governance ——Efficiency Play And Path Innovation

The key task of the second stage of China's media convergence is the construction of county-level media convergence center.County-level media center is not only a media tool,but also an important unit of grassroots social governance.From the visual Angle of social governance,this paper deeply analyzes the integrating media centre at the county level in the role of grass-roots social governance,on the analysis of the melt at the county level in the media center in grassroots social governance,on the basis of the function and performance is insufficient,the constraints,to delve into its governance and puts forward the integrating media centre at the county level of grassroots social management innovation path.This paper is divided into three parts:introduction,main body and conclusion.The introduction mainly expounds the research background and significance,research status,research problems,research content and methods.Chapter one to chapter five is the main body of the thesis.The main part follows the idea of putting forward problems-analyzing problems-solving problems.The first chapter mainly discusses the reasons for the transformation of county level media center from "media tool" to "governance platform" from three aspects of national policy,media pattern and user demand.The second chapter discusses the role of county-level media centers in grassroots social governance,and holds that as a governance platform,countylevel media centers should play the roles of disseminator of news and information production,guide of setting public issues,and link provider of public services.The third chapter explores the functions of county-level media centers in grassroots social governance and the inadequacy of their effectiveness from the aspects of information dissemination,public opinion elimination and public service.The fourth chapter discusses the constraints to the governance efficiency of county-level financial media centers,namely the lag in concept and thinking,the incomplete reform of institutional mechanisms,and the imperfect construction of talent teams.The fifth chapter belongs to the problem solving part,and puts forward the path of grass-roots social governance innovation of county-level financial media centers from three aspects:conceptual thinking,institutional mechanism and talent team.In the conclusion,the main content of the paper is summarized and the future research is prospected.