Research On County-level Media Convergence From The Perspective Of Media Logic

In recent years,the integration of county-level media has basically consolidated the status of the county media's existing communication center,and has basically opened up the "last mile" connecting the country and the masses.From a macro perspective,the construction of a county-level financial media center with dual attributes of politics and media has had a profound impact on county governance,improving my country's governance capabilities and modernization of the governance system.However,from the perspective of media logic,most county-level integrated media centers have not achieved ideal communication effects in the actual construction process.City G is a county-level city in Jiangxi Province.The Financial Media Center was established in 2016,and it was soon included as a test site for the National County-level Financial Media Center.Its innovative experience has a certain universality,and has certain reference significance for other district and county media integration practices,and it is worth studying.From the perspective of media logic,this article takes the construction of the financial media center in G city as a case,explores the successful experience of the construction of the financial media center in G city,and proposes countermeasures for the problems in the construction process.In this article,the author demonstrates the ideas as follows: First,make a systematic review of the construction of the county-level financial media center and the development history of the construction of the financial media center in City G,and study the development process and main driving force of the financial media center in City G;Secondly,using media logic as the theoretical framework,combined with content analysis and in-depth interviews to conduct research on the system logic,content logic and technical logic of the Financial Media Center in G City;finally,analyze the effect of content dissemination of the Financial Media Center in G City through data and analyze the dissemination Reasons for poor results.The study found that the success of the G City Media Center is that it basically conforms to the institutional logic,content logic and technical logic of the media system in the new media era.Institutional logic is more influential than technical logic and content logic,and plays a key role in the construction of county-level media integration.The content logic presented by media organizations is relatively conservative and does not conform to the "audience-centered" new media content logic;technical logic has played a certain auxiliary role,but has not yet played an independent role,and its functions have not been fully opened.Based on the above explanations,the author proposes to establish the role positioning of the county-level financial media center,appropriately decentralize power to stimulate vitality;focus on service,create new characteristics of media product dissemination;embed the cloud platform to provide a variety of social services for the county Development suggestions for the construction of county-level financial media centers.