| People's Daily is the organ newspaper of the Communist Party of China.People's Daily online is a listed cultural enterprise controlled by People's Daily.It is an important part of the central party media and a media platform with great influence in China.In the course of more than 20 years of development,the People's Daily online has carried out top-level design and industrial layout with the thinking of long-term development.Through institutional reform,it has continuously applied new technology and scientific product lines,rationally used capital,and made great progress for enterprises.The purpose of this paper is to provide reference for the industrialization development of other party media by studying the industrialization practice of People's Daily online.This paper is divided into five parts for analysis and research: the first two parts of the People's Daily online industrialization practice of the external environment and feasibility of the analysis;The third and fourth part,based on the perspective,propaganda and service from two aspects of party and government and social services,the study of People's Daily online core business practice,mainly including original content,content audit,content generation operation,content aggregation distribution,message board leadership,the people's party cloud as well as people's sports,health,etc.,at the same time,from the information services,advertising services,mobile value-added services three aspects analyzes People's Daily online profit.The fifth part,from the top-level design,publicity,service three aspects of reference,for other party media to provide reference. |
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