| Whether in the early MAO Zedong's initial conception of the new democratic society,or the Chinese revolutionary goals and future plan in the "on new democracy",or the socialist factors in the economic part of the "common program",it has become a consensus of the communist party of China to eventually move towards socialism.As the official organ of the CPC central committee,People's Daily has witnessed the great course of China's revolution,construction and reform,bearing the memory of the country and the people.At the same time,it is also the "driver" of the people and the organizer of the people's cause.Taking People's Daily as an example,this paper USES literature research and text analysis to try to summarize and analyze what propaganda it did in the process of social nature change in the early years of the People's Republic of China and the propaganda strategies it used in the process,and finally makes an evaluation and summary of the current enlightenment.After sorting out and analyzing,this paper concludes that People's Daily has carried out propaganda in different aspects for different social members in the process of social nature transformation.First of all,a propaganda report was carried out on the farmers,including comparing the old and new roads,criticizing the revolutionary idea of not making progress,explaining that the organization is better than the individual,correcting the wrong revolutionary idea of the farmers,and guiding them towards the road of agricultural cooperation.Secondly,the capitalist businessmen and businessmen carried out propaganda reports,criticized and exposed illegal capitalists,demonstrated the model of public private partnership,guided them to operate in accordance with the law,carried out socialist transformation and carried out public private partnership.Furthermore,the propaganda and reports on the intellectuals are carried out to criticize the materialism education of bourgeois idealism,introduce the experience of transforming the intellectuals and their learning and comprehension,and transform the intellectuals from the perspective of ideology,so as to make them contribute their own strength to the national economic construction.Finally,through the propaganda of the socialist country,the Soviet union,to demonstrate the socialist style of the country and the superiority ofthe socialist system,to strengthen the determination and confidence of the public to move towards socialism.In terms of propaganda strategy,firstly,it pays attention to the flexible use of information organization,and highlights news themes by using the propaganda techniques of comparison and repetition of "self-talk".Second,the use of typical publicity,play the power of example.Establish positive and negative models to prompt social behavior norms.Third,carry out theoretical propaganda and promote the popularization of Marxism.Arm the minds of the social masses with Marxist principles,and accept the correctness of the socialist road ideologically.Finally,in the early days of the People's Daily's propaganda on the transformation of the nature of society played a positive role,such as laying the ideological foundation for the transformation of new China into socialism and promoting the popularization of Marxism.However,too much emphasis on propaganda leads to the lack of "news standard",and criticism in the ideological and cultural field confuses academic issues with political issues.It enlightens us that the current news propaganda work must give full play to the party newspaper's publicity and guidance of public opinion correctly,the party newspaper should adhere to the unity of party spirit and news,at the same time,do a good job in the typical report,play the role of example. |
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