People's Daily On Agricultural Co-operatives Propaganda And Mobilization Studies(1953-1956)

Propagating the party's policies and mobilizing the masses is an important task of the party newspaper.The party newspaper with People's Daily as its core has greatly enhanced the propaganda power of the agricultural cooperative movement and played an important role in mobilizing farmers to join the historical process of agricultural production cooperatives.After the land reform in our country,it is not practical for the poor peasants to become prosperous by developing individual production.They have the will to unite.At the same time,agriculture and industry are interdependent,and socialist industrialization and the recovery of the national economy urgently require vigorous development of agricultural cooperation.But for farmers who have long been immersed in the tradition of self-sufficiency,the idea of small farmers is obvious,which is not conducive to mutual assistance and cooperation.The propaganda and mobilization work of the "People's Daily" in the agricultural cooperative movement is to educate the peasants in the vast rural areas of the country in socialist ideology under the guidance of the party and the government,so that they know that compared with the isolated development of agricultural production,mutual assistance in labor has the Huge advantages,and tell them how to transform small farmers' economies towards co-operatives.Since most peasants were illiterate in the early days of the founding of the People's Republic of China,in order to let the peasants truly understand agricultural cooperation,the Party built an extensive propaganda network,and promoted the spread of the Party's policies in rural areas by establishing newspaper reading groups,blackboard newspapers,and radio stations.Process.At the same time,the "People's Daily" has effectively promoted the pace of agricultural socialist transformation through targeted publicity and mobilization by focusing on the central work of each stage in the agricultural cooperative movement.The "People's Daily"(1953-1956)propaganda and mobilization of the agricultural cooperative movement was a process from the shallower to the deeper,and in this process,the publication of instructions for important meetings,the establishment of models,and the creation of columns were important propaganda mobilization method.Publishing the instructions of important meetings is the primary way to turn party policies into mass action,reflecting the party spirit of the party newspaper;establishing models is an effective means of conveying policies to the rural grassroots,effectively mobilizing farmers through vivid examples;Building a bridge between the party and the masses not only enables the party and the government to penetrate into the masses,but also helps to solve the urgency of the masses,and makes the agricultural cooperation policy deeply rooted in the hearts of the people.The impact of the People's Daily on the promotion and mobilization of agricultural cooperatives is twofold.On the one hand,the "People's Daily" explained,encouraged,guided,and supervised the development of agricultural co-operation;The propaganda of agricultural cooperatives is somewhat complicated.But judging from the whole process of People's Daily's propaganda and mobilization,its positive influence is undoubtedly the main aspect.Based on history,in the new era,the development of China's rural areas has not been completely resolved,and the means of news dissemination are becoming more and more diverse.Summarize the "People's Daily" 's propaganda and mobilization for agricultural cooperation,and use various media,especially Party newspapers and journals to do a good job of propaganda.Mobilization to promote rural revitalization has many inspirations.