The Problems Of Party Newspaper Industrialization And Analysis Of Coping Methods Based On The Reform Of "People's Daily"

People's Daily is the central unit newspaper of CCP in our country, the governing party status determinate it's function orient and importance. Since its nativity, July the 25th, 1948, People's Daily has experienced a development and transformation from propagandize paper to newsprint, to utility paper. Under the impact of the market economy , as the first experimental unit of mass communication in China, it took the lead in approaching market. However, enjoying the preferential such as the policies, foundation and regulations, the People's Daily also has to face with a list of confine. The central unit newspaper of CCP is much different from South Daily", Guangzhou Daily"when it is talking about the developing methods. At the same time, the party newspaper in China has a unique mode, owing to the difference of political system, function orient and political guidelines comparing with the western developed countries. Practices proves that ,these mode played an important role during the period of anti-Japanese war, the starting time of emancipation ,as well as the subsequent socialist construction time, in adhering the right guiding of public opinion and leading every circles of society to construct our country. Furthermore, different situation between China and foreign countries shows that if we completely made use of the western mode up to now, it would turn out a extremely risk and fabulist. Therefore, I believe that, the party newspaper will experience a"twain step walk", which means that: the first step, both central and ancestral party newspapers con-exist up to now, state supporting, letting loose moderately, this phase met be very long; the second step, central unit newspaper of CCP adapt to market competition initiatively, playing the leading role together with central unit newspaper of CCP.This paper will take the People's Daily as the cut-in point, hoping to deeply research the changes of the state policy towards central unit newspaper of CCP, the transformation of mass communication system during the industrialization, and to try to talk about the tendency of party newspapers'development in the future, from both micro operate and macro function.