Narrative Research On The Theme In The New Media Environment

At present,the world is in a situation that has not changed for a century.The ideology and culture are turbulent,the values are diverse.The rapid development of information technology and the means of communication are changing rapidly.In the development stage,the consumption level of ordinary citizens has been continuously improved.The application of mobile phones and the Internet has made it possible for everyone to enjoy a new lifestyle at a low price.The convenient mobile network and the widely used smart terminals have jointly promoted the application of new media.New media is gradually becoming a new lifestyle and social form of people.Every aspect of social life is slowly beginning to rely on and use the new media as a channel to profoundly change their lifestyles and behaviors.At the same time,the huge amount of complicated information also had a huge impact on their thinking.Carrying out the theme in the new era is not only the party's requirements for China's media sector,but also the mission of all media workers.Promoting the main theme can purify the social atmosphere and is also of great significance for the construction of a harmonious society.The entering of a new era of socialism with Chinese characteristics has given each Chinese a mission of hard work and a broad stage for all journalists to display their talents.We must continue to reform and innovate,accelerate the integration and development of the media,and unite all people in ideals,convictions,values,and moral concepts,promote positive energy and sing the main theme.This article analyzes the main connotation of the theme of the new era from the perspective of the communication task shouldered by the new media,and then explores the specific path of the theme of the narrative of the theme in the new media.One of the important tasks of media news reporting today is how to get the pulse of the times and do a good job of reporting on the theme of the new era.Narrative is the center of various media activities.Whether it comes from ideological or economic pressure,it will eventually be reflected in the narrative link.This topic has introduced the concept of theme and narrative in the early research.It advocates not only analyzing TV news narrative from the perspective of text,but also extending the research tentacles into the process and environment of text formation to explore what factors and mechanisms Narrative activity in the main theme of the news.Then it analyzes the significance and inspiration of the main narration in the new media environment.This article studies the narrative of the main theme in the context of the new media,and aims to find the narrative skills of the main theme news represented by the CCTV news client,and summarize the value and significance it brings.Promote the main melody,write a good news narrative,to make up for the defects and deficiencies in the development of news reports in the news media,so as to find an improvement strategy in the new media environment for the main melody narrative.