| In the past two years,there was obvious change of the top leaders’ news which is always in a relatively fixed news narrative mode in the network news media.These changes include not only the content,which is the leaders of family life and other news,but also the form began to appear in the form of comic and animation, and other more innovative,even there is the application of network vocabulary.Compared to the past the network news media for news reports of national leaders,this change has become a phenomenon worthy of attention and thinking.Thus,this research was based on the respective of narratology,by xinhuanet.com which is in the news portal and central key news website first as an example,Sampled and arranged the news of China’s top leaders between 2001 and 2014,and based on these samples were coded and counted,through combining with the method of content analysis and case analysis,further detailed analysis and infer.Finally,the author analyzed and summarized the narratology of the news of China’s top leaders in the network news media had obvious changes in the corresponding period because of the influence of politics, the media and the audience.These changes included the narrative form and narrative content two aspects.Among them,changes in narrative form performance for presentation,modification,the details of the description words in three parts,and the change of the narrative content performance for narrative objective and the content attribute.And following the change tendency of concrete:1.In the narrative mode of presentation,the decreasing proportion of news text,teletext rise accordingly,and from 2010 onwards both tend to stability.Over the last two years, the form of comic became a new form.2.In the aspect of words modified and details description,both showed a decreasing trend after the first increase,but since 2012, the words modified again showed an increase trend.3.The change of narrative purpose was mainly reflected in the Achievements reflect and shape the characters two aspects.Among them,the part in order to reflect the achievements for the purpose was decreased at first and then increased in state,the part in order to create characters for the purpose was increased at first and then added a little further increased in state.4.The narrative content attribute changes mainly on political and social attributes.They show the opposite trend,the former decreased first and then increased,and the latter increased first and then decreased.And the change the individual level increased significantly in 2014.At the same time, the author also made specific analysis on the influence factors of the form and the content two aspects,finally summarized the common factors changes caused by China national network news media leaders of news narrative form and content and different factors.Among them, the same factors was leaders and leaders of the media image of agenda setting,and the influence of different factors included network news media’s developent and planning,the atmosphere of we media,leaders’ thought of journalism, journalism advocate and public opinion.Finally, the author think the enlightenment that these results can bring,hoping to provide a reference of the narratology of top leaders’ news for the network news media. |
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