The Transition Of CCTV News Broadcast’s Typical Character Reports In Recent Years From Aperspective Of Narrative Theory

The typical character reports is a reported method to propagandize the party and government. It’s features,like humanities or polities, accord with the concept of positive publicity in our country. The typical character reports originates from revolution requires in 1941,then,in 2000 s,things are changing. However,following the the pace of the times,It is still an important style of Chinese television news programs.Especially in the CCTV News Broadcast, some programs,such as “Era Pioneer” 、”the Communist Party members of Two hundred people ” 、”The most beautiful grassroots cadres”,all have extensive influence. According to the “collective reporters”and”national network”system, other television news programs required by CCTV made changes in the character select, story content and so on respects.The narrative theory is " a vivid description of the event" theory,the authors think that it can contribute to a better understanding of the text of news, news value,and the report ways. This article analyze CCTV news broadcast’s changes by qualitative research methods and sampling investigation. In terms of "Story",the character——”Actor” of reports from the government cadres change into the ordinary people.In terms of "Discourse", it pay more attention to the TV picture and sound advantages, and upgraded the picture language.Besides,in terms of "narrative",it shaped the image of the typical person from various angles.This paper selected the 6 years during the Spring Rush program as an example,and it found that the peak change trend,get the beneficial experience from the perspective of narratology.Then those experience will guide the development of TV news reports on typical characters.