Research On The Micro-narrative Of "CCTV News" Short Videos

With the social development of social platforms such as Weibo and We Chat,a large number of daily narrative paradigms with the title of "micro",especially the rapid expansion of micro-videos with audiovisual symbols as the grammatical system,have increasingly eliminated the traditional "macro narrative".Interpreting tension and reconstructing the symbolic space in the era of streaming media has gradually become the main way for people to interpret and express the world.In response,"CCTV News" tested short video in 2013 and became one of the first mainstream media to enter the field of short video in China,building a news narrative ecological pattern featuring short video news and short video news.The "CCTV News" short video discarded the "big and complete" meta-narrative,and turned to the "small and refined" micro-narrative,with a microscopic narrative perspective.Whether it's the “vlog news”of current affairs or the “ epidemic vlog ”,both use the in-focus perspective of “I am present,I narrate” to report major thematic events,and are good at using a civilian perspective to incorporate “grassroots groups” into the official discourse system.Take care of the fate and life value of the bottom.Short video news is not a reprint of TV news and does not need to be highly programmed."CCTV News" current political short videos usually summarize the main content concisely in the title.The video screens are mainly on-site close-ups and close-ups,combined with "non-reported" simultaneous sounds,to eliminate semantic ambiguity and ambiguity;non-current politics Short videos emphasize weak narratives on images,appropriately incorporate creative social language,and narrative texts tend to be sloppy "oral" expression;commentary short videos adopt the narrative strategy of "big events + small cuts",and opinion leaders output the mainstream in the agenda setting Ideology,positively cultivate the user circle.Due to the time limit,the short videos of "CCTV News" often use the narrative framework of "characters + core events + scenes" to record micro stories at a certain "point" on the timeline.Clever use of intersecting narratives to bridge the one-sidedness of univocal narratives,often disrupting the sequence of time and space,splitting,reorganizing and integrating multiple narrative main lines into a diachronic timeline,interpreting and expanding the depth and breadth of narrative purposes.In the commemorative short videos of festivals,characters,and events,“CCTV News” is good at activating the “forgotten” cultural memory,repairing the “same root and same origin” historical memory,constructing a collective memory of the unity of national interests and personal appeals,and realizing cohesion The emotional discipline of "home-nation" primitive attachment.