An Interactive Study Of Douyin Tourism Vlog From The Perspective Of Interactive Ritual Chain

In recent years,with the development of Chinese tourism,tourism has become a new tertiary industry.It can not only meet people’s needs for a better life,but also improve cultural influence.From 2018,a series of tourism Vlogs on Tiktok that combined city,culture and user experience have successively made cities such as Chongqing and Xi’an to become popular.The rise of this type of video has led to a new form of travel called ’Daka’ in Chinese to become trendy,which brings out travel blogger as a popular occupation.The bloggers record their own trips and experiences by filming videos,showing the travel routes and scenery in a comprehensive way on the Internet.This form of sharing their personal experience provide travellers with useful travel tips and channels that allows them to share and communication their feelings.Based on this,this paper draws on the work of American sociologist Randall Collins and his theory of interactive ritual chain.Taking one of the most famous travel blogger on TikTok,Kiki,as an example,applies the theories of many fields and different research methods to analyze the elements of composition,interaction process,presentation of effect and value construction of the interactive ritual chain of travel Vlog on Tiktok.Based on this,this paper aims to propose the current problems in the interactive use of Tiktok tourism Vlogs,and come up with path of improvement in the future.This paper is divided into six chapters.The first chapter introduces the origin and significance of this paper,and clarifies the core ideas and related theories.In the second chapter,the elements of composition are explored through analysing the form of presence,outsider setting,common concern and emotional connection on Tourism Vlog.This chapter will demonstrate how those elements in tourism Vlogs promote the form of interactive ritual chain.The third chapter take on of the top travel bloggers,kiki as the research object.By observing her interaction with users in the video,this chapter will construct the interaction structure in the interactive rituals in tourism Vlogs.The forth chapter analyses the effects of the interactive rituals in tourism Vlogs from two aspects:the formation of emotional energy and the figurative expression of group symbols.The fifth chapter discovers the value of the interactive rituals constructed by the tourism Vlogs.The last chapter mainly point out the problems that exist in the current use of interactive communication on Tiktok at this stage,and propose corresponding measures to promote the positive spread of tourism Vlogs in the platform.