Research On Rap Variety Shows Based On The Theory Of Interactive Ritual Chain ——Taking "the New Generation Of Rap" As An Example

In 2021,rap will become a new form of entertainment for people to "get on top".Young people surfing the Internet love to have a freestyle and express their attitude with rap.Since the summer of 2017,"The Rap of China" was born,ushering in a new era of Chinese hip-hop phenomenon.The variety show has reached hundreds of millions of broadcasts within four hours,and the total broadcast volume has finally reached 2.4 billion.Second,the topic of Weibo also occupied the first place on the online variety show list,and it became a phenomenon-level variety show at that time.After that,other online platforms successively launched similar types of hip-hop shows "China New Rap" and "Rap New Generation".” and so on,all were great success.With the popularization of Internet technology,users are becoming more interactive when watching programs.Watching online variety shows has developed into a combination of watching,commenting,sharing emotions,interacting,and making friends.The characteristics of sociality are very obvious.The traditional one-way passive acceptance is now actively participating in the deep interaction,and the subjectivity is enhanced.At present,according to the author's observation,the research on the interactive ritual chain is focused on the two micros and one end.It is said that the behavior of watching variety shows is not only about receiving information and simple emotional feedback,but also becoming an important way for audiences to express their emotions and relieve their emotional pressure through the program.Through the link of online variety shows,the online audience who are in a weak relationship and the guests in the show are connected to form an online community for them to release more concentrated and enthusiastic emotional energy.This paper takes the Collins interactive ritual chain as the theoretical basis for studying the emotional interaction of rap variety show fans,and adopts the method of literature analysis,network ethnography,and case study.By analyzing the behaviors and preferences of users in the process of watching the "Rap New Generation" variety show,the basic model of the interactive ceremony of online variety shows is explored,and user interaction behaviors are studied from multiple perspectives.The study found that fans of the show experienced the following processes during the viewing process: individual participation;identity;emotional resonance;group solidarity.This article mainly considers whether the interaction of the audience at various levels in these processes will lead to a variety of different emotional experiences,and what specific impact these emotional interactions and emotional experiences have on the contestants and the fans themselves.The research results show that interactive rituals of course exist and run through the "Rap New Generation" variety show.The platform's fan groups are linked by common group symbols and emotional connections.By constructing different levels of interaction,a variety of different levels are generated.The emotional experience of the show,the burst of emotional energy,and stimulate the enthusiasm of users to participate,so they are more willing to participate in the chain of interactive rituals constructed by the program,forming an interaction-feedback loop mode.In this process,it not only helps to strengthen the unity of the community,but also increases the user stickiness of the fan community to variety shows.