Research On The Improvement Strategy Of Profit Model Of The Old Age Vision Under The Background Of New Media

The emergence of new media has brought about huge changes in people's lives.Both the way of communication and daily reading habits are changing.However,this has brought a violent impact on traditional media: it has affected the authority of traditional media,led to the rapid loss of traditional media users and the transfer of a large number of advertising business,and so forth.In this context,Chinese paper publishing industry has continued to shrink,and the prospect for journal development is negative.As the only publicly-published aging media in Gansu Province,the operation situation of The Old Age Vision has deteriorated in recent years,and its circulation and advertising volume have declined sharply.Therefore,relying on the traditional business model can no longer bring development space to The Old Age Vision.Facing such a dilemma,The Old Age Vision urgently needs to improve the existing profit model and obtain more profits.On the one hand,this article analyzes and summarizes the operation situation of The Old Age Vision and the existing profit model to explore the current status of the profit model of The Old Age Vision.On the other hand,based on the theory of journal selling for three times,the journal profit model is divided into three models: the content profit model,the advertising profit model and the brand profit model.And then,it pays attention to the needs of the public,combines relevant theories and uses the survey data of "relevant persons" and "readers" of the target group,which are closely related to the magazine,to explore the problems and reasons for the existing profit model of The Old Age Vision and put forward suggestions for improvement.According to this Research,in the context of new media,the profit model of The Old Age Vision should adapt to the development of the times,be based on market segmentation and market research,change the traditional concept of profit,take the needs of the target group as a guide,define the market positioning,and integrate its advantages to develop new profit channels and achieve the purpose of making profits sustainably.The purpose of this research is to provide a theoretical basis and development direction for the future development of The Old Age Vision.At the same time,it's hopeful that it can provide reference value to other journals for elderly population,enhance the competitiveness of journals for elderly population,and promote the further development of the enterprise for elderly population.