Research On The Content Of Wechat Public Platform In Local Party Newspapers

With the development of mobile Internet and the popularization of smart phones,Wechat has gradually become the most commonly used mobile phone application for people's daily communication,and the following public platform of Wechat has gradually become an important way for people to obtain information.In order to better adapt to the impact of the new media era,traditional media have set up their own Wechat public numbers.As the backbone of the guidance of local public opinion,as an important position to propagate the Party's and national policies and mainstream ideology,how to actively adapt to and integrate into the new media era and compete for the right of the Party newspaper to speak in the field of folk public opinion has become a problem that must be considered in the current transformation of the whole media of the Party newspaper.Based on the authoritative media theorist Paul levinson,on the basis of the media evolution in its theory "media trend of evolution of human nature" and "remedial media",under the guidance of selection of provincial party newspaper daily and municipal party newspaper Fuzhou Fujian daily,the two are at different levels of party newspaper WeChat public as the research object,What role did WeChat public account play in the transformation of local party newspapers? And provincial party newspapers and prefecture-level party newspapers in the WeChat public number operation strategy and what are the different characteristics? The first chapter introduces the communication characteristics of Wechat public platform,and explains the Wechat public number of the party newspaper by using relevant theories.The second chapter uses the classical content analysis method to sample Fujian Daily and Fuzhou Daily from October 1,2017 to September 30,2018.Firstly,it describes the overall push situation of sample articles,including push time,push effect and so on.Then,from the four aspects of pushing theme,reporting subject,reporting tendency and presentation form,the sample is analyzed in detail.In the third chapter,the author chooses all articles pushed by Fujian Daily and Fuzhou Daily Public Numbers in the face of major political news event "Nineteenth Congress" and major social news event "Typhoon Maria" to make text analysis,and to explore how different levels of Party newspaper public numbers report different news events.In the fourth chapter,based on the analysis of the public numbers of Fujian Daily and Fuzhou Daily,the author puts forward specific suggestions on the operation of the local party newspaper Wechat Public Number.The fifth chapter is the conclusion of this study.The study found that represented by Fuzhou of Fujian journal and journal of local party newspaper in WeChat public platform,in the content production and discourse patterns both played a positive role in human remedy,make up for the deficiency of the traditional print media,make the party newspaper WeChat closer to the audience,the contents of the public,help the traditional party newspaper in the era of new media to expand influence.At the same time,in the operation strategy of the public account,although Fujian daily and Fuzhou daily public account played an important role in publicity,but in general,the provincial party newspaper Fujian daily public account reporting strategy is more inclined to propaganda,focusing on reporting serious political news.The reporting strategy of prefecture-level party newspapers is closer to the public,focusing on pushing content related to citizens' lives.Enlighten the local party newspaper public number on the basis of clear function positioning,to make full use of the power of new technology,to promote the content production on the emerging media platform,to promote better communication and interaction between the official public opinion field and the public opinion field,in order to expand the party newspaper's voice in the new media era.