"Guangxi Daily" WeChat Public Number Development Research

As a new pattern of communication,new media is diversified in information spreading.As Internet technology constantly develops nowadays,network is widely applied in people's life,and new media develops rapidly and brings heavy blow to traditional media.WeChat,or Weixin,as an important kind of new media,came into vogue in 2011.Official WeChat account is a function quite representative among all functions of WeChat.According to Tencent's Q2 financial report in 2016,the number of monthly active user accounts of WeChat reached around 806 million and over 8 million official WeChat accounts had been created by various brands.The launch of the function of official WeChat account marks that WeChat has evolved from an instant messaging product to a platform.Nearly all WeChat users have the demand for interpersonal communication and social intercourse.Official WeChat account rises and is gradually favored by WeChat users.People gradually tend to get information from the official WeChat accounts they have followed to find information they need every day.Therefore,official WeChat account has become the main way and tool for numerous users to obtain information.Under the heavy blow of new media,the Guangxi Daily creates its own official WeChat account too while exploring integrated development of traditional media and new media.The Guangxi Daily,officially set up on Dec.3,1949,is the most representative local newspaper for the Chinese Communist Party in the Guangxi Zhuang autonomous region.As the official newspaper of the Party committee of the Guangxi Zhuang autonomous region,the Guangxi Daily is tasked to propagandize policies of the Party and the government,and lays focus on reporting new situations and progress in various fields and places of Guangxi.The Guangxi Daily officially created its own official WeChat account on June 8,2013,nearly one year after the official WeChat account platform was launched in August 2012.By researching the Guangxi Daily which leads media development in Guangxi,the thesis analyzes the development status of the official WeChat account of the Guangxi Daily amid the integration with new media.The author will focus on the reports made by the traditional newspaper and the official WeChat account of the Guangxi Daily about China-ASEAN Exposition held on Sept.11-14,2016.Comparison will be made in aspects like layout,content format,content topics,and new ways to show the content.The thesis analyzes the necessity and paths to integrate the Guangxi Daily with new media,the advantages enjoyed by the Guangxi Daily in developing official WeChat account,and the problems encountered by the Guangxi Daily amid the development of official WeChat account.Solutions to the problems and ways to improve the official WeChat account of the Guangxi Daily are proposed in the thesis too.