The Research Of Provincial Party Newspaper's Opinion Influence And Countermeasure Under The Background Of Media Convergence

upgrading of information consumption,changing the way audience access to information. Especially the development and progress of mobile Internet technology, making the new media under the support of the rapid development of the market. More and more readers get information from turn to mobile phones and other intelligent instead of reading the newspapers, to some extent, restricted the development of traditional paper media. This gives the traditional paper media, especially the future of the party newspaper, very big pressure.In our newspaper system, the provincial level party newspaper has been in a very important position, leading the development direction of the mainstream media a region of great political strength and influence public opinion. However, the rapid development of new media has weakened the competitiveness of traditional media, traditional news products can not fit the needs of readers, the party newspaper to promote the depth of traditional media and new media integration has become a trend. In the process of media convergence, how to win back the favor of the readers, to enhance the influence of public opinion provincial party newspaper? How to enhance the function of the party newspapers under the background of media convergence, it is worth attention and systematic research.In this paper, the theme is provincial party newspaper in the background of how to enhance the integration of media influence public opinion, and take "Chongqing Daily" for example, use the communication theories discussed. The article is divided into six parts: The first part of Chapter 1 is Introduction, introduces the background and significance of the topic. Chapter 2, preliminary analysis of under the background of media convergence the traditional paper ‘s environment. Chapter 3 focuses on targeting the provincial party newspaper in the function and role of the media in the media convergence the influence of provincial level party newspaper, the development of the plight faced by the party newspaper was discussed, and take a detailed analysis of the influence of provincial party newspaper factors that influence public opinion.Chapter 4 discusses the provincial level party newspaper propulsion media convergence, based on various types of provincial party newspaper readers expectations and evaluation, designed to accelerate the integration of media provincial party newspaper, expand public influence reform path. Chapter 5, on the basis of the previous text, take "Chongqing Daily" as a case for resolution, put forward their own ideas and proposals for the reform. Chapter 6 summarizes the full text.