Research On Interaction Of Fans Of Online Variety Show

With the continuous development of network technology,the interaction forms of fan groups have become more and more diverse.However,in previous studies,most scholars focused on the exploration of the fan culture contained in it,and the interaction research on the fan groups of online variety shows was somewhat insufficient.In view of this,the characteristics of online variety fans and the interaction mechanism among fans in the new media environment are worth further discussion.Based on Randall Collins' theory of interactive ritual chain,this paper takes the fan group of the popular online variety show "street dance of China" as the research object,and adopts the research methods of questionnaire survey,in-depth interview and online participatory observation to study the interaction mechanism of the fan group.Network study found that the new media environment variety fan community initiative,learning and new characteristics of the consumer,they through the different levels of interaction construct the corresponding interactive service chain,it constantly specification with group activities,condensation fan consensus,make network variety fan groups with common emotion as a bridge,a public space with high sense of identity and belonging.Among them,the network anonymity for fan interaction provides a barrier,trust is the catalyst of fan interaction,disclosure reciprocity is the dynamic of group interaction,social emotional energy is the basic demands,the interactive community administrators and program operator interaction ritual of hierarchical power,and thus formed the "imagination of community",triggered a fan sign of belonging to groups and individualidentity,promoted the fans group of unity and give meaning to the fans of personal growth,so as to promote interaction chain benign operation.The "virtual co-existence" of online variety shows breaks the previous "body co-existence",making it possible for fans in different spaces to further communicate and interact.In today's era of attention deficit and multiple changes,it is of positive significance for the development of cultural and entertainment industry to face up to the changes of fans' interaction and their influences.