Research On The Development Status And Countermeasures Of Dance Variety Shows

Among many traditional cultures and arts,dance is one of the important art forms.The development of dance in China has a long history.From the primitive period of singing and dancing to the present,the traditional dance is performed in fixed places.With time and technology,people began to watch dances through various media and obtain Knowledge about dance.The art of dance also keeps pace with the progress of the times.The art activities that were participated by the minority in the past have gradually appeared in the popular field of view,and are adapting to the new living environment.The art of dance came out of the theater and began with the dissemination of television media.As an important part of my country’s television programs,television dance programs are of great significance to enriching the spiritual entertainment life of the masses.In the early stage of the development of TV dance programs,the content of the program mainly included the display of dance moves and the introduction of dance characters and dance themes.Early excellent TV dance programs in my country included "CCTV TV Dance Competition","Dance World" and so on.In recent years,with the rapid development of the Internet,new media have become an important carrier for the dissemination and development of art.The development momentum of variety shows has gradually shifted from traditional TV channels to online video platforms.Dance art has begun to have the characteristics of a new era in the presentation of programs through the integration of new and old media.There are endless variety show types under the Internet,and major media platforms continue to develop and excavate niche artistic content as the characteristics of their own programs.my country’s variety show market has set off a climax of dance variety show creation,and dance,an art form with high aesthetic value and cultural value,is increasingly integrated into the entertainment industry.Due to their relatively special program characteristics,dance variety shows have not yet formed a mature model in the development process of my country in recent years.Most dance variety shows are mainly based on the introduction of excellent foreign program models,and there are some bottlenecks.There are still disadvantages when competing with variety shows.In the new era,how to meet the spiritual needs of the audience,how to make good use of the characteristics of television media and network media,to integrate dance art with film and television art,and to improve the communication effect of dance variety shows is a topic worthy of in-depth study."Dance Smash" and "Street Dance of China",as two successful models in the development of dance variety shows,opened a new chapter in the development of dance variety shows in my country.This research takes these two domestic dance variety shows with the best ratings as examples.On the basis of summarizing the development process of dance variety shows in China,it uses relevant theories of communication,sociology and psychology,and adopts a case study method.,Observation method,text analysis method,questionnaire survey method and other research methods.After comparing and analyzing the fusion dance network comprehensive and pure dance network comprehensive,summarize the characteristics and general laws of the development of dance variety shows in China,and analyze the existing ones.Question,explore the direction of the integration of dance variety shows under the new media environment,so as to promote the spread of dance art and culture in the media,and put forward more valuable suggestions for the healthy development of dance variety shows.The content of this research is divided into five parts.First of all,the narrative is mainly based on the research background and significance,literature review,research content,research methods and main theories.Secondly,it sorts out the development of dance variety show in China in terms of time.The third chapter is the focus of this research.It comprehensively compares and analyzes the representative programs of Fusion Dance Netcom and Pure Dance Netcom from the two dimensions of program content and marketing communication,using"opinion leaders","two-level communication" and " Theoretical supplementary explanations such as "marking theory","fan effect" and "agenda setting",discussing the practical development trend of the fusion dance network complex and pure dance network complex,as a whole in terms of the communicator,the content of the dissemination,and the dissemination Channels and methods,as well as audience interaction,and other aspects of different characteristics.Fourth,based on the systematic research and analysis of individual cases and combined with the questionnaire survey of program audiences,explore the shortcomings of dance variety shows in innovative practice under the new form of "Internet +".Fifth,regardless of whether it is a fusion dance network or a pure dance network,it should essentially follow the development trend of segmentation in the development process,and formulate innovative development strategies following the similar laws of dance variety shows.The development of dance variety shows is rooted in the people.Therefore,it must be based on the people’s spiritual and cultural needs and spiritual fertile ground.In the all-media era,starting from the foundation,establishing a sense of innovation in dance art,and constantly seeking innovation and change.,And pay attention to the role of multimedia under media integration,enhance interaction with the audience in the program,stabilize the audience market,make the development of dance variety shows keep pace with the times,and continue to promote the thriving development of dance art and the television industry.