Research On The Fan Group Of IP TV Series Based On Interactive Ritual Chain

In recent years,the popularity of IP TV series and the popularity of the fan group of the IP TV series has become a popular cultural phenomenon,which has attracted the attention of scholars."Hua Qiangu" is a phenomenal IP TV series in 2015,which set the winner of the weekly TV series.The media and the academic community are the representatives of IP plays.By 2018,there was still no comparable IP TV series.This article takes the fans group of IP TV series "Hua Qiangu" as a case,and uses the theory of "interactive ritual chain" to carry out research.The gathering place of IP TV series fans group is the network platform of QQ group,post bar and micro-blog.This study is to understand the behavior and psychological activities of the group through online participation and network data collection and analysis.In addition,a questionnaire survey was conducted in this study to conduct random sampling in QQ group of IP drama "Hua Qiangu " to understand the overall situation of the group.I study the interaction ritual chain of IP TV series fans in four levels.From the activity level,I analyze the general process of the interactive ritual of the IP fans group.From the group mechanism level,I analyze the three angles of the admittance mechanism,the power mechanism and the influence of the group mechanism on the fans group of the IP TV series.From the influence level,I analyze the different experiences produced by fans in the interactive ritual chain of IP TV series fans.Through the research,it has been found that the interaction process of the fan group of IP TV series is to communicate through network communication,which is connected with the common concern of IP TV series,so as to establish the identity of each other's fans.In the process of fan interaction,fans exchange information and emotions,and continuously enhance the interaction effect.The establishment of the power structure of fans includes the establishment of the establishment of the access mechanism and the establishment of the core of power.As an external force,IP TV series operators will exert a certain influence on the power of the fans.In different interaction stages,the interaction degree of the fan groups of IP TV series is different,which generally includes: information exchange,emotional sharing and collective exultation.The influence of the interaction between the fan groups of IP TV series is: the accumulation of emotional energy,the formation of group belonging,the formation of identity and the establishment of group solidarity.