Study On The Interactive Ritual Chain Of Network Interest Group ——Take Douban MEMERS Group As An Example

The Internet has changed the relationship model of people.The traditional kinship and geographical scope are no longer the necessary factors to limit people's communication.People get to know each other and gather in large numbers on the Internet according to their personalized interest.At the same time,the development of digital technology brings the new mode of user interaction,interactive behavior to break the boundaries of time and space,interactive need not be restricted by the "hands-on" present situation,the anonymity of the network environment makes people want to self in the interest margin groups present contend and ideas,the interactive behavior of members in interest margin groups has become a modern new social mapping,Also become the future of human social trend.Douban group as a group of net interest margin,today has more than 60 topic group,of which make terrier diagram MEME an emotional communication douban MEMERS team since was born in June 2020,just nine months to 150000 members to join,members in the group carried out within the high frequency content of the production and the good atmosphere interaction,Generate high emotional energy and form group solidarity.In this study,on the basis of the Collins interactive service chain theory model,combined with the present self,group identification,such as theory,a detailed analysis of the douban MEMERS team member interaction process,map out the interactive mechanism and discusses the intrinsic motivation of individual members to participate in the group,concluded that can let other group long-term to maintain the net interest margin method.In this paper,the interactive behaviors between individuals in douban MEMERS group were observed in a participatory way.The text interaction content was taken as the main research material,and the text generated by the group was analyzed in detail and classified.Meanwhile,relevant information was supplemented by questionnaire survey.The characteristics of participants and ritual process were concretized through in-depth interviews,and the interactive ritual process of Douban MEMERS group was studied from micro and mesoscopic levels.To maintain the activity and long-term maintenance of online affinity groups,firstly,group members must be able to accumulate abundant emotional energy through long-term interaction,which will encourage them to participate in the next interaction and maintain the long-term development of affinity groups.The group managers must control the key nodes.And community development will lead the group to generate unique symbols in foreign spread unceasingly,makes the population scale expands unceasingly,generate internal agree with group members,members of the identity of the condensation of unity within the group,group members for maintenance,will automatically within the group on the dissonant behavior and voice to resist,to form the internal regulation ability,So that the group can be sustained for a long time.