Analysis Of The Present Situation And Trend Of Thematic Publishing Of People's Publishing House

Since gapp officially implemented the theme publishing project in 2003,theme publishing has gone through 15 years of development.Over the past 15 years,as the government has paid more attention to thematic publishing,it has achieved brilliant results.Especially since the 18 th national congress of the communist party of China,thematic publishing has made great contributions to publicizing the major policies of the party and the country,interpreting the major strategic decisions and arrangements of the central committee,and carrying forward traditional Chinese culture.As the first important town for theme publishing,people's publishing house always earnestly implements the guidelines and policies of the party and the state,always adheres to the principle of paying equal attention to social benefits and economic benefits,and strives to make the theme publishing bigger and stronger.Nowadays,thematic publishing has become the most important book publishing category of people's publishing house.Based on the theme of the people's publishing house published as the research object,analyzes the current development of its theme publishing,development,prosperity,the future development trend and the cause of the deficiencies in the process of development and the corresponding solutions,hopes to delve into people's press theme content,the research in academic circles in the related academic field to provide certain reference.In this paper,literature analysis,case analysis,comparative analysis and data analysis are adopted.Through consulting a large number of periodicals,papers,books and other materials related to thematic publishing,the author has understood the history,development status and main trends of thematic publishing in the future.Then taking the people's publishing house as an example,the author makes an in-depth study of the whole process of the development of its thematic publishing.And in the related elaboration,has used the data analysis and the contrast analysis method,causes the demonstration to be more full,has the persuasion.Finally,through the research on the subject publishing content of people's publishing house,the author obtained the reasons for its important achievements in the subject publishing field,the development direction of future subject publishing,some problems in the development process and development countermeasures and Suggestions,making up for the gap in the related academic research field.