Research On The Historical Evolution Of Guizhou Theme Publishing ——Taking Guizhou People's Publishing House As An Example

Themed publishing shows the spirit of the times and plays an important role in my country's cultural construction,enhancing the country's soft power and public opinion guidance.As soon as the encouragement policy came out,publishing houses at all levels responded immediately and launched a series of influential publications,forming a new format and setting off a new wave of themed publishing.Guizhou's publishing industry is also closely following the new wave of the times,and has always been publishing with the theme of carrying forward the main theme of the times,based on local and national characteristics,and insisting on social benefits to be high-quality products.History can be used to learn from the past.Studying the history of Guizhou theme publishing is conducive to grasping the characteristics,effective experience and shortcomings of its development,and providing historical basis and reference for exploring its development trend.After comprehensively considering the development process of politics,economy,publishing industry,the history of the party,the process of national development,and the development history of Guizhou People's Publishing House,this paper divides the history of Guizhou People's Publishing House's theme publishing into three major stages.Each stage is divided into several sub-periods according to its development.The first stage is from 1951 to 1977,the embryonic stage;the second stage is from 1978 to 2004,the reform stage;the third stage is from2005 to 2021,the development stage.In different historical periods,Guizhou People's Publishing House has always been committed to being responsible to the party and the people,serving and guiding audiences to read,providing high-quality books for various audiences,including books published on themes.After 70 years of development,the thematic publishing of Guizhou People's Publishing House has formed the political features that highlight major themes,the academic features that highlight famous masterpieces,the regional features that highlight local highlights,the national features that highlight national culture,and the red features that highlight the revolutionary spirit5.Major characteristics;evolution has evolved from pan-political to market-oriented,semi-closed to open,and single-media type to full-media type;the reasons for the evolution are the changes of the times,publishing policies,economic systems,technological development and people's needs.Factors;the evolution trend will evolve to four trends: subject specialization,high-quality content,integration of publishing forms,and marketing branding.Finally,the development of the theme publishing of Guizhou People's Publishing House has inherent challenges such as weak publishing power,insufficient attractiveness,weak communication power,insufficient multi-party linkage,and insufficient brand promotion in Guizhou,as well as serious homogeneity of topics,low level of digital development and integration.External challenges such as the low degree of transformation and the single distribution market.As the main force of theme publishing in Guizhou,Guizhou People's Publishing House has a long way to go to develop theme publishing.