Study On Evaluation Index Of Publishing Enterprises' Theme Publishing Activities

Theme publishing has become one of the important and hot topics in the publishing industry.At the same time,it has become the focus of brand building and new economic growth point of many publishing units.In the publishing activities of publishing enterprises,theme publishing is an important means to improve the social benefits of publishing enterprises,and also is the joint point and breakthrough to promote the unity of social and economic benefits.Since 2003,the press and Publication Administration began to plan and guide the theme publishing from the top design level.In the past two years,the theme publishing began to focus on the quality after a long period of prosperity and growth,and "quality and efficiency" became the key word.Therefore,the research on theme publishing should focus on the overall situation of the publishing industry and the position of the theme publishing,conform to the development trend of theme publishing.It will serve as the ultimate goal to promote the development of theme publishing development.On the basis of summarizing and analyzing the present situation of macro-development and microscopic practice in our country,this paper explores the construction and application of the topic evaluation index,attempts to provide a reference for standardizing the publication path of publishing enterprises and provides a reference for the social benefits of cultural enterprises The overall assessment of the needs of the book and clearthematic publishing boost the publishing industry's key position service.Therefore,based on the analysis of domestic policies,industry background and the status quo of publication of the theme,this article summarizes the general situation of the evaluation of the publishing and operation of a number of publishing companies by using the methods of literature research,case analysis and comparative research.On this basis,the author designs and constructs the evaluation indicators published in the subject and provides reference and reference for the government departments and publishing units to carry out theme publishing practice,formulate management and assessment methods.