Analysis And Reflection On Strategy Of Theme Publication In The New Period

In 2003,the original press and publication department began to carry out the theme of publishing works,since then the theme publishtion formed a more clear concept for the fiest time.The publication of the theme refers to the publication of the topic planning and publishing activities on topics such as major conferences,major events,major festivals,major events and major theoretical issues around the work of the party and the state.The publication of the theme has gradually become a new growth point for publishers,and it has become an increasingly popular publishing activity.The publication of the theme has been continuously developed,and its content has been continuously enriched,so the public attention to the publication of the theme has gradually increased,and the publishing industry and related academic research community for the study of the theme theme of the study also gradually in-depth.This paper begins with the history of the development of the theme publishing,summarizes the theme publishing activities after the establishment of New China,and forms its own point.After analyzing the historical development,this paper summarizes the historical period of the theme publishing mainly has the germination period,the formative period and the upsurge period.In the background of the development of the theme publishing,the process of the formation and establishment of the concept has been pushed forward,emphasizing the importance of the State to the publishing of the theme publication.Then,on the basis of the historical development background of the whole theme publishing in China,this paper analyzes the history of the theme publication Development of Qingdao Publishing house,and summarizes the different historical stages with the specific theme publication published by Qingdao Publishing house.After mastering the whole development context of the theme publishing,this paper takes Qingdao publishing house as an example to analyze the macro-strategic thought and the microcosmic practice analysis of the theme publishing,which reflects the analysis and thinking of the theme publishing strategy under the new period.This paper analyzes the advantages and successes of the Qingdao publishing house in the strategic thought from the feature of the theme publishing in the macro-strategic thought.In the micro-publishing practice,from the topic selection planning,author team,editing ability three direction to analysis the effort that Qingdao publishing house takes in the theme of the publication.Finally,on the basis of the strategic thought and publishing practice of Qingdao Publishing house,this paper finds out the deficiencies in the theme publishing of Qingdao publishing house,and puts forward some suggestions on the future development of the theme publishing in Qingdao publishing house,and further explores the development way of the theme publication in the new period.