Research Of User Experience Design On Apparel M-commerce Platform

Since2009, China’s mobile Internet has entered a new era of rapid development. Withthe evolution of communication technology, the reduction of network price, the upgrading ofterminal hardware performance and the improvement of application service, the users areprovided good conditions to surf the Internet from mobile terminal.The number of M-Commerce users rises rapidly and the user scale will be250million in2012. Meanwhile, in2012, the transaction scale of real goods by M-Commerce will be35billion Yuan. As the fastest growing segment category with the largest transaction scale inChina’s M-Commerce domain, traditional apparel E-Commerce companies begin to buildtheir M-Commerce platform. The prospect of apparel M-Commerce is prosperous.On the other hand, under the pressure of market competition, company operatorscontinuously pursue the special selling point. By this, a new economic pattern, which is calledexperience economy, is separated from service economy. Because material demand is not theleading one now and it is replaced by spirit and emotional demands. With more and moreattention paid by traditional E-Commerce companies to user experience in platformdevelopment process. At the same time, user experience design is incorporated in the platformdevelopment of M-Commerce from PC terminal step by step. User experience designbecomes a hotspot which apparel M-Commerce platform concerns most.So, combining the knowledge of many subjects, such as M-Commerce, online shopping,user experience, human-computer interaction and psychology, this paper mainly research onuser experience design of apparel M-Commerce platform. The research work of this paperincludes four parts:1. Through the reference of some materials, this paper researches on relevant theories ofM-Commerce and user experience. After the analysis of user experience in M-Commerce, this paper sets up the influence factor model of user experience in M-Commerce platform, basedon five factors, namely comfort, usability, attraction, friendliness and reliability.2. This paper selects the first3apparel E-Commerce platforms and8users who usuallypatronize apparel shopping website, discussed on user experience in apparel M-Commerceplatform through the focus group and find the problems and insufficiency in user experiencedesign. In the end, this paper summarizes the discuss outcome of the focus group in detail.3. Through the collection of first-hand materials from focus group discussion, withrelevant theory of user experience in M-Commerce as well as influence factors model, thispaper summarizes the final conclusion, expounding the specific design tactics of userexperience in apparel M-Commerce platform, containing9comfort tactics,8usability tactics,18attracting tactics,9friendliness tactics and5reliability tactics.4. Guided by the obtained user experience design tactics of M-Commerce platform, thispaper designs an example of M-Commerce platform by prototype design tools based on userexperience. This paper provides the basis for the feasibility and operability of theoreticalresearch achievement through the application of theoretical research achievement in practicaldesign.