The Present Situation And Future Development Research Of Children's Journal Publish

Children, as a special social group, are easily to be influenced by environment due to their lower cognitive ability and level of knowledge. Radio and television are the most useful sources for providing interesting and colorful information to children. On the other hand, internet is gradually changing our daily life and it has become a convenient way to obtain information. However, the thing which always accompanies our children during their growth is children's journals which contain information, entertainment, knowledge and education.The content of children journals ranges from oriented education, thought lost, to knowledge education, at last close to children real life. At the same time, the development of children journals industry goes through a rough process which is from sprout, growth, passing, recovery to development. Having a significant progress in this respect, there are many problems still needed to be solved. In recent years, due to the frequent and deep international communication, the import of well-known foreign children journals has brought experience and challenges.Children's interest and demands give the direction to the main publishing market for the children's journal. In a rapidly changing environment, to meet domestic needs, publication of children journal bypassed the lost period and directly stepped into a transform period with high market. The concentration lies on brand building, culture structure, broad sale and alliance. The editors with high taste and game spirit are required. Each journal forms its own characteristics, targeting at little readers with different level and taste,This article is based on the theory of mass-communication with adoption of academic and practical method. This article summarizes the definition, classification and function of children's journals. It also deeply analyzes its development, current situation and problems. Moreover, this article concentrates on the influence and future development strategy. As a conclusion, this article not only provides references to those who work for children's journal, for realization of the current situation and improvement of the journal quality, but also helps parents to know the function and characteristic of children's journal, so that parents can guide their children on reading.