Children's Picture Books: Spread The Seed Of Happiness

The publication of the children's picture books has been the new hit in China's Publishing Industry recently. Such children's books in the West have more than two hundred years of development history, but for readers in china they are new. We have very little understanding of them. In recent years, with "children's reading promotion" activities, more and more experts, parents and teachers have begun to recognize that the picture books play an important role of early childhood intellectual development. Therefore, more picture books have been bought and regarded with great affection by the general public. At present, most of the picture books in domestic market are versions from abroad and expensive, which have constrains the picture book market to further expand to some extent. As a result, many publishers have begun to actively explore the localization of chilidren's picture books in china.This article bases on the editing theory and the Modern Publication Industry theory, through market research, makes use of the methods of Stereotypes, Quota and comparative analysis, etc, begins with the concept and the features of picture books, carries on the elaboration to history of children's pictures books, the role in the education of children and the state of the publishing of the Chinese children's picture books. And also, this article analyzes the reasons and causes, and summarizes the existing problems of the publishing of the children's picture books. We propose the practical approaches for the use of traditional culture and the promotion of children's reading to promote the prosperity of the picture books.