Study On The Status Of Publication Of Original Children's Picture Books On Traditional Cultural Topics In Mainland China

In recent years,with China's comprehensive and systematic promotion of the inheritance and development of excellent Chinese traditional culture,publications on related topics are colorful,contributing an indispensable force to the prosperity of the cultural market.Taking children's picture books as a starting point,and on the basis of combing the current publishing situation from the aspects of content creation,digital development and brand development,this paper comprehensively uses the methods of literature analysis,data statistical analysis,case analysis and comparative analysis to sort out the content selection,presentation and extended development of the original children's picture books with traditional cultural themes.Try to provide multi-dimensional reference ideas for the docking and integration of traditional culture and contemporary children's picture books.The original children's picture book with traditional cultural theme is one of the carriers of traditional cultural inheritance,which reflects the public's overall cognition and understanding of traditional culture in a certain period of time.In the nearly ten years of the deepening influence of the concept of modern children's picture books on the mainland of China,the scope of topic selection of the original children's picture books with traditional cultural themes has been continuously expanded.it has gradually formed a rich composition of theme types,including traditional stories,traditional art forms,folk art and regional culture.With the development of science and technology,the presentation of content gradually breaks through the limitations of paper,and transmits more abundant resources to readers with a more threedimensional digital appearance.Under the background of the integration and development of all kinds of cultural products,the field of original children's picture books with traditional cultural themes has gradually begun to produce rich categories of IP,and ushered in the expansion of the existing IP in other fields.In terms of the current publishing situation,there are still some long-standing inherent or emerging problems with original children's picture books on traditional cultural topics in mainland China.In terms of content themes,the selection of topics is seriously homogenized,the development of different theme types varies greatly,and the content orientation of some works is not sufficiently suited to the current needs of the times;in terms of creative concepts,the concept of children's orientation is weak,resulting in the excessive pursuit of educational functions and insufficient consideration of the stage characteristics of children's cognition;in terms of the development of traditional cultural elements,the content expression tends to be material and cultural,the visual presentation is stuck to traditional expressions,and the multiple expressions and deep excavation of traditional cultural elements in the IP development process are relatively lacking;digital development is still at a relatively low level,still stuck in the development of accompanying reading and explaining resources,the expression power of digital reading platforms is limited,and the formal significance of supporting software development is far greater than its functional significance.For the future development of original children's picture books with traditional cultural themes,many parties need to work together to create a good environment for the transmission of traditional culture and the creation of children's picture books.Through the policy support of the national and local governments at all levels,and the guidance of cultural departments,publishing management and mainstream media,children's picture books on traditional cultural subjects have been given a pluralistic face and a new era.Awareness of the richness of traditional culture and concern for children are truly integrated into the creation of relevant content through the establishment of human resources training mechanisms in the education sector and the training of creative teams in publishing institutions.Through the development of fine books,special brands and cross-disciplinary IPs,children's picture books on traditional cultural themes are gradually involved in the integrated development of the cultural industry.Through the digital development of relevant content and materials,the presentation and acquisition of content is diversified,convenient,intuitive and interactive.To take advantage of the development and advancement of science and technology to enhance the effectiveness of the dissemination of cultural content.With the joint efforts of all the relevant subjects,it is believed that China's original children's picture books on traditional culture will usher in a golden age of development and prosperity in the near future,and provide an intimate and memorable traditional China for contemporary children.