Study On The Innovative Development Of Jiangxi Theme Publication In The New Century

As an important cultural carrier for presses to fulfill their social responsibility and respond to the issue of the epoch,theme publication has attracted more and more attention from presses.Jiangxi Province who has a head start over other provinces in the field of press,is sitting on abundant red resources and has unique advantages in the development of theme publication.By using the methods of data analysis,comparative analysis and case analysis,this paper searches for the development rules of Jiangxi theme publication since the new century,divides the development of Jiangxi theme publication into three stages:embryonic exploration,system establishing and innovative developing.And this paper summarizes innovative features from the current Jiangxi theme publication in three aspects of content,organization and technolog.Taking Jiangxi People's Publishing House as a typical case of Jiangxi Province's publishing industry,this paper uses SWOT method to analyze the strengths,weaknesses,challenges and opportunities of Jiangxi People's Publishing House in the innovative development of thematic publishing,from example to universality,compares them with the practices of other publishing houses.Finally this paper aiming at the innovative development of thematic publication in Jiangxi Province,makes some suggestions on the development of innovation:firstly,to persist in the development of red resources in the content contruction and grasp the high requirements;secondly,to break the barriers of mechanism in the operation of the system and build the mode of resource sharing;thirdly,to seek the government's support in the coordination development and create the characteristic industry circle;fourthly,to accumulate the resources in the talent training and provide the guarantee for the theme publication;to enrich the forms of communication in the media and enhance the validity of thematic publication;finally,to establish brand awareness in marketing management and launching marketing innovative measures.