Research On The Linkage Report Between Traditional Media And New Media Under The Background Of Media Convergence

Since the 1980's the United States,Professor Pool From University of Massachusetts for the first time put forward the "media convergence"(Media Convergence)The concept,over 30 years,with changes in technology media and audience demand changes,new media gradually took to the stage of history,and it has become a new era of creating the media convergence communication development trends.In the background of media convergence,how to make full use of the traditional media and new media,their unique advantages,to explore the linkage mechanism for seamless coverage to achieve 1+ effector 1>2 is particularly important.By analyzing the trend of media convergence on multiple media ecology,we can explore the advantages and problems of traditional media and new media linkage reports,and gradually improve the media convergence from multiple angles,content operations,personnel training,etc.eventually achieve maximize the dissemination of results,contribute to building a harmonious society.