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Survey On Cross-border Convergence Of Traditional Media In Hebei Province

Posted on:2019-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:S H LiuFull Text:PDF
GTID:2428330569978831Subject:Journalism
Abstract/Summary:PDF Full Text Request
Traditional media has been playing a role of icon in the public voice for a long period of time.While in China,including Hebei province,it encounters great challenges of development,even risks of survival,which are mostly brought about by the shock of mobile Internet and the change of financial support policies of the State.To alleviate the troubling situation of traditional media in Hebei,on the basis of investigating the reformation condition of media industry in the region through various research methods,this thesis mainly studies the inevitability of transformation,the differentiation of media elements,the necessity and feasibility of the implementation of media convergence and cross-border convergence.Particularly,the thesis focuses on investigating,summarizing the convergence methods that have been chosen by various traditional media in Hebei Province,as well as their effects and the factors impacting their success/failure.In specific,the "media + other industry" mode of multi-magic style has been innovatively refined in the thesis,and its adaptability in current "Information Age" and its flourishing tendency in future “AI Era” have been scientifically anticipated as well.
Keywords/Search Tags:Traditional Media, Media Differentiation, Cross-border Convergence, Evaluation System
PDF Full Text Request
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