The Inspiration Of Media Convergence Of Western Media Group For CCTV

The overview and information, an approach to media convergence, are reflected in theresearch in this paper. It examines the measures of the media convergence in new mediatimes based on methods regarding literature review, comparative research, case analysis etc,analyzing the Omnimedia framework of China Central Television (CCTV) and theinteraction on the media platform. The impact and influence on traditional television bymedia convergence are discussed in this paper research. The main emphasis is placed onthe problems and strategies of integrated development in CCTV. The obstacles CCTV isconfronted with are listed and highlighted: advanced system, marketization, operationpattern, technological&service level, talent mechanism. The research describes thestrategies for CCTV, abiding by the policy of "one station two systems", the dataintegration between television and networks, the convergence between television andmobile phones, including the original content, big data, and talent mechanism to exploreand analyze the feasible path from Omnidedia to media convergence. The prospect ofacceleration in CCTV will be elaborated on the paper in details.CCTV has completed the planned program after the basic frame of Omnimedia, butthere is still a gap between CCTV and foreign media institutions.