Research On The Internet Collective Action Of Fans In Business Culture Environment

In the context of the continuous development of Internet business culture,the collective action of fans in the has become more and more popular,then which is recognized and accepted by netizens.Fans of network collective action refers to the fans on the specific objects like driven or worship,concentrated its material resources,financial resources and energy vigorously on the Internet,to promote idol whose activities are carried out,which makes its icon get publicity and promotion.Fans find the main ways to participate in the network collective action,like concentrating on the Internet to purchase of tangible or intangible related products,promoting idol who participates in the formation of brand and talent to make it in a short time,or just voting for their idol,and these ways also become the specific content of fans network collective action.Combined with the concrete content of the collective action of the fan network,the three main features of the network are summarized,namely,the combination of overseas and overseas,and the wide distribution area.Online and offline publicity,good communication effect;Public welfare should not be missed,input resources more.On the basis of this,the paper uses the interactive ritual theory and the mium communication theory to study the endogenous law of fan network collective action.From subjective perspective,fans in collective action law of endogenous network mainly relates to build our identity and social identity building,the generation of collective excitement,group solidarity symbolic production and emotional energy exchange and so on;From an objective perspective,fans in the network collective action laws of endogenous mainly involves mium type and metaphor,mium organized production and resource mobilization process and mium transmission strategy adjustment and the formation of persuasive communication.The content and internal law of fans' network collective action are summarized,and the influencing factors of the collective action of fans in the commercial culture environment are summarized.