The Study On The Social Interaction Behavior And Effect Of Jackson Yee's Fans From The Perspective Of Interactive Ritual Theory

In this paper,we take the Jackson Yee's fans community in the star fans community as the research object,and discuss the problem of Sina Weibo from the perspective of interactive ceremony theory the characteristics of the interaction,the process of the interactive ceremony,and the effect of the interactive ceremony.With the rapid development of the current cultural and entertainment industry,the constantly updated idol stars have also received a high degree of public attention,with the rapid development of the internet and new media,the stars of the corresponding growing fan base,seemingly amateur fan group power can not be underestimated.Fans' economic and cultural industries are closely related to the interactive behavior of the fan community,so it is necessary to carry out the interactive ceremony of the star fan community research.The author will use the methods of content analysis,participatory observation,questionnaire and case analysis,and use Collins 'interactive ritual theory to explore the fan's interaction behavior.This paper is divided into six parts.In the introduction,the author introduces the background of the topic,the research purpose,and the research summary of fan culture and interactive ritual theory at home and abroad.In the second part,the author through the analysis of the questionnaire data,and in-depth observation of the fans,summed up the fans in sina weibo among the four special interactionpoint,namely " two low three high " interactive crowd," one area two circles " interactive channel,the second turn evaluation caused by multi-directional interaction phenomenon and text and emoji combinationinteractive way.In the third part,first of all,the interactive ritual model of Collins and the key concepts are sorted out,and then the constituent elements of the interactive ceremony of the Jackson Yee fans are analyzed,finally,it summarizes the general process of the interaction ceremony of yiyang qianxi fans,that is,starting from the group gathering,the process of the interaction ceremony is mainly information exchange and emotional sharing.Finally,the fans with homogeneous behavior " collective exultation " harvest high emotional energy,which means the completion of the interactive ceremony.The fourth part is the analysis of the effect of the interactive ceremony of the Jackson Yee fans,and there are three main effects,that is,the promotion of group solidarity and membership,the improvement of individual initiative and the sense of group morality.The fifth part summarizes the value of the interactive ceremony of fans and the reflection caused by the interactive ceremony,although the fans' interactive ceremony is conducive to the growth of fan culture and fans' economy,but also effectively maintain the order of the fan community,but the creation of the text of the fans only accounted for a small proportion;at the same time,fans driven by the economic trend of the product reputation is not high,lack of personalized;the fan interaction ceremony will also strengthen the power polarization of the fan community.