Research On User Interaction Ritual Based On Sina Weibo "studyaccount" Super Topic Community

The current development of media technology provides a new space for learning behavior.Many users choose to use social platforms to post their study notes,record the learning process,and exchange and share learning experiences with others.Currently,many online platforms have their own exclusive Learning partition.This article takes the interactive ritual characteristics of this social sharing learning behavior as the starting point of the research,takes the interactive ritual chain as the theoretical basis,and uses Sina Weibo "studyaccount" super topic community and its users as the main research objects,using text analysis,questionnaire surveys and participatory observation methods to understand the community situation,clarify the element composition of the interactive ritual chain in the SA super topic community and the changes in the emotional energy generated by the user in the process,and analyze and study this type of learning interactive behavior.The study found that at the beginning of the interactive ceremony,most users choose to enter the SA community to complete their own learning needs.In the SA community,they are affected by the management system,platform mechanism and role identity in the community situation,simple learning needs may be affected extends and even changes.In the process of interaction,the super topic community provides users with a media situation that can realize instant communication and has a "sense of presence".The entire community has a common focus and shared emotions,but users in the core circle and edge users get it.The emotional energy is different,and the emotional energy is stratified,which also determines the duration of the individual's interactive ritual in the SA community.At the same time,the identity symbols and emotional energy constructed during the interactive ceremony can be used as a kind of market capital,forming a closed loop of interactive communication between content producers and audiences,providing SA community with a steady stream of content vitality.The results found that,on the one hand,users can obtain emotional incentives from interactive rituals,including self-improvement and group recognition.Users are willing to actively improve themselves through interaction and sharing on the network platform,and form a good learning awareness and attitude.On the other hand,there are also some negative problems.Some users will be constrained by "self-performance",ignoring the original learning purpose,falling into fragile social relationships and meaningless imitation.The text also relates these phenomena reflection.Generally speaking,sharing the learning scene and content to the network platform forms a media learning situation.This kind of visible state and instant communication can stimulate users' subjective emotional energy to a certain extent.This kind of emotional motivation can be understood as a kind of relatively peaceful social emotional mobilization.At present,the number of SA content in the major new media platforms is also considerable,but the research on this kind of content is not much,hoping to broaden the research focus of online learning in the new media level,and pay attention to the value cognition and emotional choice of student users.