Study On The Development Trend Of Jiangxi A High-Speed Media Group

Based on the analysis of the development background and development trend of Jiangxi A high-speed media group,this paper analyzes the external situation and its own characteristics of Jiangxi A high-speed media group.After analyzing the external environment deeply,combined with operating status and problems of Jiangxi A high-speed media group for further analysis,and finally discuss its future development strategy model and safeguards.Firstly,we introduce the background and significance of the research on the strategic management of Jiangxi A high speed media group,from the theory of enterprise development strategy,defines the concept of strategic management,introduces the development of strategic management at home and abroad,and expounds the main theories and main methods of strategic management.Then,the paper analyzes the external environment of Jiangxi A high-speed media group,mainly focus on the environment of macro environment and expressway industry,and points out the opportunities and challenges facing the group.Thirdly,we refer to relevant data and references,indepth analysis of Jiangxi Media Group A high-speed internal environment,analyzes its resources and capabilities and outlines the Group's internal strengths and weaknesses.And then according to the above analysis to draw up a Jiangxi high-speed media group development strategy and through the SWOT analysis of Jiangxi A high-speed media group,we clarified the guiding ideology and strategic goal of strategic design,and formed the development strategy of Jiangxi A high-speed media group.At the end of this paper,we put forward the safeguard measures for the implementation of the development strategy of Jiangxi A high speed media group.This paper expounds the relevant safeguard measures of the Group's development strategy from the aspects of the development of media resources,and the conclusion and prospect of the study.