Xyz Company's Marketing Strategy In China's B2b Media Industry

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase profitability and achieve a sustainable competitive edge. It is a crucial part of a company's development strategy. When a company is facing with ever increasing competition on the market, how to maximize the profit and opportunity while minimize risk and disadvantages can be a question that need to be further discussed.This article analyzed the marketing environment of B2B media market, customer behavior and competitive situation in different market segment, and raised 4P marketing strategy recommendations based on current advantages and resources owned by XYZ Ltd., with tools of Porters' five forces and SWOT analysis. Through expanding and integrating the current product line-up, differentiating product pricing and improve overall service and marketing channels, the company would be possible to increase its competitiveness and gain a dominant position in tough market competition.During the process of writing this article, the author has checked and referred to couples of books and materials, while researching on XYZ's real situation. With the integration of commercial theory and real business experience, this article has done the research from an objective perspective and proposed a practical solution, which would be good as a reference for those who want to develop in B2B media industry of China.