Research On Investment Risk Assessment And Coping Of Weihai TV Broadcasting System Project

With the development of domestic digital high-definition television technology,television programs have entered the era of high-definition,and the number of projects related to high-definition production and broadcasting systems in various cities is increasing.The consumer demand for high-definition production and broadcasting systems that meet consumers is currently.The development direction and important goals of domestic TV stations in various cities.From the perspective of the construction of high-definition production and broadcasting system in other cities in the country,due to the insufficient attention to project investment risk issues,the project cannot be smoothly operated on schedule,and sudden project risks during project construction lead to relatively frequent project losses.Therefore,it is necessary to the risk of investment is carefully evaluated,and then a risk response strategy is proposed to avoid or reduce the corresponding risk and ensure that the project objectives are successfully achieved.This article takes the HDTV production and broadcasting system project of Weihai TV as the research object,adopts the brainstorm method to indentify the preject investment risks,and determines the project investment risk identification list by determining the internal and external industry experts and meetings of Weihai TV station and the conference.It lays the foundation for follow-up studies such as risk assessment and risk response strategies.In the research on investment risk assessment of HDTV production and broadcasting system project of Weihai TV station,the fuzzy comprehensive assessment method and the AHP method were adopted to evaluate the investment risk of Weihai TV station in the HD production and broadcasting system project,and the fuzzy comprehensive evaluation index of the investment risk of the project was constructed.The system uses the analytic hierarchy process to determine the weights of the evaluation indicators and conducts a consistency check.Then,by establishing a risk comment set,determining the fuzzy evaluation matrix,and calculating the fuzzy vector,the risk scores of each risk are finally calculated.The results show that Weihai TV station HD the overall risk of investment in the production and broadcasting system project is a lower risk level.In addition,in conjunction with the weight of risk factors,a key analysis was conducted,and market risk requirements and design change risks were regarded as key risks.Corresponding risk response staregies should be adopted to reduce or eliminate project investment risks and ensure project objectives are achieved.Finally,a targeted risk response strategy for the above-mentioned key risks is given.Through the theoretical research on the risk assessment and countermeasures of HDTV production and broadcasting system project of Weihai TV,it is beneficial for Weihai TV investors to improve the level of risk management and to promote the development of investment risk management theory for high-definition production and broadcasting system projects.Risk management theory has important theoretical and practical significance.