Research On The Construction Path Of Citizen's Media Literacy In Network Society

At present,the Internet has been closely linked with the lives of the public,especially under the combination of the four traditional media and digital network technology,which has become the basis of the birth of multimedia.To some extent,the new mass media will usher in a new development opportunity.At present,the domestic mass media has not fully entered the market-oriented background,and domestic scholars have not carried out in-depth research on media literacy and media literacy education.However,in the face of the current development situation,the lack of media literacy is everywhere,so it requires professionals to conduct in-depth research on media literacy education.In today's network society,citizens are confronted with different media channels,huge quantity,uneven quality and all-pervasive media information surrounded by the network society,most of them will be at a loss.Individuals in the real society access to information is limited,and the media has become the most dependent source of knowledge and information for citizens.Influenced by media information,individuals change their thinking angle,value model and behavior model,and then change citizens' ideology.Nowadays,with the rapid development of Internet,the public needs to have the ability of new media literacy.The media plays an increasingly important role in the process of mass communication.Citizens lack the ability to deal with media information,social responsibility,immunity and judgment to negative information in the media,and media literacy education mechanism is imperfect in the face of a large number of media information in the network virtual society.Therefore,to improve citizens' media literacy and build a lifelong media literacy education system for the whole people is an urgent problem to be solved now and in the future,which plays an important role in creating a harmonious and stable network social environment.This paper regards audience group psychology,media literacy of "gatekeeper" and public cultural concept of "rational thinking" as the important direction of citizen's media literacy construction,carries out innovative research on citizen's media literacy education curriculum,and integrates the socialist core value system into the media education construction path,making it the ideological value orientation of citizen's media literacy construction path.Thus formed a complete path system of citizen media literacy in the network society.