Research On The Impact Of “knowing” On The Construction Of Citizen's Media Literacy

With the progress of network communication technology,the fast lane into the era of mobile Internet development in China.Electronic products such as mobile smart phones,ipad popularing and upgrading,make all kinds of social media product penetration and influence of the citizen's daily life.Has the world's largest number of Internet users in China,the explosive growth in information and inundated with social media products seems to be far above the essential qualities of public media literacy.In such a new media environment,"Zhihu" with its professional,rationality,responsibility,calm atmosphere become a social network world,with desire.Knowledgeable,high professional and profound many characteristics,such as reading,making it a domestic online q&a community's rising star,"Zhihu" this "think tank" folk is bring a new revolution to China's online q&a community,as a representative of the typical of the era of social media,"Zhihu" not only to the user production content mechanism for the public to build a good network of public space,more citizen media literacy construction and improve provides a unique platform for the practice of social media.Based on "Zhihu" as the research object,according to its shape,there are telltale signs of development to explore new media era public media literacy provides a starting point.By combing the citizen media literacy and the contrast of our country traditional web q&a community baidu knowing,from summing up the main features of "Zhihu" transmission path and its influence on citizens' media literacy.In addition,the author of "Zhihu" a large number of text analysis the content of the news and related case analysis,to explore "Zhihu" is how the media literacy construction to play a positive influence on citizens.