The Study Of The Influence Of Media Literacy's Reformation In Network Society And The Strategy

With the development of new technology and media , the society is in a medium of the state. Represented by the Internet community as a whole digital media environment of great and far-reaching impact. Thinking patterns and behavior is changing because of the impact of the media constantly. Mediation of society has become the inevitable trend of development.Media literacy is the ability of people to use an integrated media. With the development of media tools and mediation of society, the deepening of media literacy requirements are constantly changing. However, in terms of its nature, media literacy is the relationship between people and the media. Its origin and development are greatly affected by humanism as the representative of the Western Enlightenment.Humanism advocates the pursuit of the human personality and human values, status of location and examination. Humanistic philosophy has deeply affected the media coverage of the model and reports, is to achieve changes in human perspective. This shift is affected deeply by technological progress and the development of media literacy theory.From the starting point and development, social medium theory and media literacy theory has a more similar the source; Process of mediation of society and the development of media literacy are in the same level fluctuations, both of them are under the influence of new media reaching a peak of development; both are from the media tool to study the impact of the nature , one bias towards the whole society, one bias towards members of society as an individual, but from the last guiding sense of practice, the two theory can be said to be achieving the same. But the social medium theory is up to a broader level, media literacy is more specific, more operational. In fact, background in the media society, relations between human and media can be considered to be can be considered to be the relationship between workers and tools, and under this relationship human's status can not be ignored, Humanism in the human relationship with the the process of media - the development of media literacy, the increased emphasis on the status of the people, stimulated the initiative of people to play, and constrains the spread of human behavior. So media literacy in the media exists in society show significance. Human society in the media on the media literacy of the development of doctrine from the vertical (time) and horizontal (content) plays the role of regulation and integration. Humanism by the media literacy feedback process in the actual spread of news media continue to have influence the direction, focus and audience response. Public acceptance of humanism in the media literacy under the influence of the performance embodied in the use of media and communication power of its implementation. The previous era of electronic media such as the use of media audiences mastered certain skills, but the implementation of the right of communication is missing there. The prevailing social environment and level of development does not give the media the public too much rights. In the digital media era, the situation was reversed, the use of public media tools and performance capabilities than the previous is not only notable and prominent, but also very representative..