Research On The Role Positioning Of TV Program Hosts From The Perspective Of Communication

Host of "role",refers to the host basic requirements in the process of hosting programs according to the program to complete different roles,and which roles have certain position,and at the completion of related host must find its own role at the same time the work of anchor point,anchor point must meet the program's attributes,the audience's needs.Especially in the process of hosting children's TV programs,the host of children's TV programs in the process of hosting the program,must understand the physical and psychological development characteristics of children,according to the physical and psychological characteristics of children to conduct a reasonable positioning of individual role.In the 1940 s,after more than 70 years of development,the relevant theories of communication have become very mature,and the common "agenda setting","gatekeeper" and other classical theories have laid a good foundation for the development of communication.In addition,many scholars have applied communication to real life to solve some problems in real life.,while in the process of research of this paper,based on children's TV presenter role is analyzed,and the application of relevant principle of communication to solve some of the problems in the children's TV shows,through the communication of the classic theory combined with contemporary children's television show host,and work for the host host to provide better development space,is conducive to ascension,children's TV presenter quality hosting programs.In this paper,first of all,in the process of research on children's TV presenter of the concept,type,and has an important significance in program is discussed,and on this basis,from the "gatekeeper" and "opinion leaders","agenda-setting","negative stereotypes" four aspects discusses the host in the role of children's TV show.Then combined with the four different roles of the host in the CCTV children's program "happy bus",the last part of the article studies the communication strategies of the host of children's TV programs under the background of communication.