| The host plays a role as a link and bridge in children’s programs,and undertakes the functions and responsibilities of children’s education and knowledge transmission.The words and deeds of its media role and the values it transmits affect the growth of children.Only by accurately analyzing and positioning their own role externalization and shaping personalized media roles can the host avoid anomic behaviors in children’s programs,so as to make the host’s role externalization stand firm in the diversified background of fierce competition.In this paper,the host of children’s programs in rong media is taken as the research object,and the role externalization performance of the host of cultural children’s programs is analyzed from the perspective of communication,aiming at studying the role externalization positioning and role shaping of the host of children’s programs in Rong media.This paper combines the author’s graduation work "Off we go,Museum" and some classic programs,such as "Travel with Books","Win in the Museum","Off we Go,teenager" and other programs,to study the externalization of the role of the host of children’s programs in fusion media.The research is composed of five parts.The first part is the introduction,which summarizes the research background,purpose,current situation,innovation,content and introduction of the work.The second part sorts out the general situation about the role externalization of the host of children’s programs in Rong media.The third part is the communication,psychology and other related theory as the foundation,from the "gatekeeper" theory,the theory of "opinion leader" and"agenda-setting" theory from three aspects,respectively explained as a"gatekeeper" externalizing filtering,as the externalization of "opinion leaders" guide and as "agenda-setting" externalizing the control role of external positioning;The fourth part describes the role externalization strategy of children’s program hosts,including the role externalization creation,verbal language expression skills and non-verbal communication skills of children’s program hosts;The fifth part is the promotion path of the role externalization of children’s show hosts in integrated media,analyzing from the aspects of standardizing the media role and externalization presentation of children’s show hosts.To sum up,I hope this paper combined with the author’s graduation work will provide more thoughts and discussions for the research on the externalization of the role of hosts of children’s programs in fusion media. |
