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Research On The Problems And Countermeasures Of Children's Science And Education TV Programs In China

Posted on:2018-07-30Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y LiuFull Text:PDF
GTID:2358330542450792Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In the growing period of children,the whole world is full of curiosity,for the environment we live in and the things around us have a strong desire to explore.Among the mass media,TV has become one of the most easily accepted by children.And children's TV programs,but also with the emergence of television and slowly.In many different types of children's television programs,children's scientific and educational TV programs can effectively guide the children to explore the scientific world.To a certain extent,a country's emphasis on children's scientific and educational TV programs reflects the country's emphasis on the development of science and technology.China's television career started in the late 50 s.With the continuous development of the television industry,children's science and education TV programs began to rise in china.Children's science and education TV programs have always been the most popular TV programs for children.With the rapid development of the economic era,the demand for TV programs for children is becoming higher and higher.Especially for children's science and education TV programs,because of its TV program itself is close to life,so children's science and education programs are also increasing popularity.How to better develop children's science and education TV programs,has become a very important issue for many TV programs and media.Only spread through the analysis of current situation of our children's Science Education TV programs,found the Chinese children's Science Education TV programs in the difficulties and problems,better communication,to achieve the desired communication effect.This paper use literature research,case analysis and questionnaire method,selected Chinese children's Science Education TV programs as the object of study,combined with communication,psychology,television art,education theory,based on the questionnaire analysis,the specific program content analysis,theory and practice,exploration and research the development status of the program,understand,know more about children's Science Education TV programs,thus further understanding of children's Science Education TV shows the status quo and existing problems,predicament,and analysis of its causes.This paper mainly includes the following aspects:The first part is the introduction,which mainly introduces the background and significance of the research,the research object and content,the research status at home and abroad,the research methods,the definition of the relevant concepts and so on.The first chapter is the research on the development of Chinese children's Science Education TV programs,initial stage,combined with the development of China's science and education TV program development stage,transition stage based on in-depth exploration and analysis,combined with the situation of China's children's Science Education TV programs,the general characteristics of Chinese children's Science Education TV programs.Analysis of the status and role of China's children education TV program.The second chapter is the analysis of China's children education TV program of the audience,through the development of the research object,proposed research methods,questionnaire survey,and analysis the actual survey results,the factors to watch the behavior of basic situation,understand the children's Science Education TV programs for children and TV program analysis,influence of the children in the audience to watch children's Science Education TV programs and other interference factors survey etc..The third chapter is the study of existing communication of China's children education TV program problems and constraints,for our children's Science Education TV programs spread situation,identify problems,and these problems are caused by the spread of China's children education TV program of in-depth analysis of restricting factors.The fourth chapter is the development of Chinese children's science television program dissemination strategy research,issues related to the previous chapter,the television program content innovation,enhance the user viscosity,highlighting the characteristics,differentiated competition,good coordination of "teaching" and "music" of the relationship between the solutions.The last part is the conclusion,which summarizes the chapter,carries on the induction,the content and so on.The purpose of this paper is the status quo,through exploration and research in China's Science Education TV programs of communication,from the perspective of the research program of the audience,find the existing problems,find the root cause of the problem,really on the issue,with the development of the current situation and the basic situation of our country,put forward the development strategy,improve our children's education TV programs,give full play to children's Science Education TV programs for my children's audience positive guiding role.
Keywords/Search Tags:children, science and educational TV programs, communication, communication strategy
PDF Full Text Request
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